PATRIZIA PEPE

CRM MANAGER

Location: Milan (Italy)

Reports to: Global Marketing & Communication Director 

Type of Contract: Permanent

Main duties:

To direct and oversees all CRM and retail marketing activities in order to develop marketing strategies & customer acquisition plans and to drive growth in loyalty and revenue increase.This role will be pivotal in supporting the implementation of our retail marketing plans across the worlwide retail network (Europe, Russia & Greater China Region)

The Role:

-To supervise and develop CRM projects and activities and other brand loyalty programs across different distribution channels such as Retail, Wholesale and E-commerce.

-To actively participate in the development of the annual Loyalty Marketing business plan/agenda;

-To track project budget and maintain precise status of spending, commitments and projections;

-To conduct CRM analyst in producing regular reports and ad hoc analysis for Retail, E-commerce and Wholesale Management

-To research database information (CRM) collected from registrations and transactions with customer loyalty card to identify customer demographics and conduct behavioural analysis;

-To meet customer needs and develop more tailored promotional offers and strategic alliances;

-To review performance data against project plan, summarise and comment regarding program effectiveness and recommendations;

-To track project budget and maintain precise status of spending, commitments and projections;

-To lead all aspects of the forecasting & distribution of marketing materials across the retail network, communicating with key stakeholders in Retail Marketing and vendor base to ensure timely delivery of materials & services.

-To prepare market account reports analysing current POS inventory status, account usage history and recommendations for future programs and/or projects.

-To actively identify needs of sales team, customers and consumers, while managing and communication potential implications of decisions on each group.

-To guide and implement the Patrizia Pepe Loyalty programme.

-To look for opportunities to help increase sales of products & services through the Patrizia Pepe Loyalty Programme.

-To consult with management on methods of targeting, developing and informing customers;

-To use database to turn information on individual customer behaviour into customised offers;

-To develop a greater understanding of our customer base, as well as create new possibilities for marketing promotions that build customer loyalty;

-To create statistical analysis to make predictions regarding the return on investment for proposed incentives in the loyalty program;

-To serve as primary marketing liaison between marketing and sales team/retail accounts for Patrizia Pepe, facilitating annual & seasonal marketing planning processes, opportunity recognition, solution implementation, communication & problem solving as needed

-To train, motivate, evaluate and manage retail staff to ensure that employees receive adequate knowledge, guidance and resources to accomplish established objectives;

Other responsibilities include:

• Data optimisation and database cleansing
• Identifying duplicates and merging them in the POS system
• Manage merchandising initiatives, including but not limited to external resources, retail handbooks, seasonal directives, launch planning, and reporting.
• Running of Excel reports and distributing to the Boutique Management
• Support the team with the organisation of client events
• Support the team with analysis of Direct & Digital campaigns/projects
• Calculate ROI for client events
• Further enrich catalogue of analysis by making improvements to existing reports and creating new reports
• Running ad-hoc analysis to give key business insights
• Support communication between Marketing team and the boutiques
• General team administration and documenting of team procedures

The Candidate:

-Fluent in Italian (written & spoken) is essential

-Fluent in English (written & spoken) is essential

-Degree in Marketing or Business Management is preferred

-Previous experience in a similar role is essential

-Must be knowledgeable of marketing concepts & rewards strategies, CRM and DB

-Business and sales acumen as well as a strong statistical and analytical background

-Ability to communicate effectively with different stakeholders and all levels of employees

-Proven and solid Excel skills & exposure

-Must be a highly motivated self-started individual able to work with minimal supervision

-Ability to adapt and be innovative through problem solving is essential.

-Strong organisational skills

-Dynamic and creative

-Ability to travel at short notice when required